英语翻译竞争日趋激烈和市场日渐饱和使得企业获得新客户越来越困难,而现在又处在网络经济时代,传统的营销规则正在被重新改写,

英语翻译
竞争日趋激烈和市场日渐饱和使得企业获得新客户越来越困难,而现在又处在网络经济时代,传统的营销规则正在被重新改写,因而企业开始越来越多的关注现有的客户,客户关系管理便显得尤为重要,作为客户关系管理基础的数据库营销正好适应了这种环境变化.数据库营销就是企业通过收集和积累大量的消费者信息,经过处理后预测消费者又多大可能去购买某种产品；或者利用这些信息给产品以精确定位,从而有针对性地制作营销信息以达到说服消费者去购买产品的目的.在企业管理客户的过程中,数据库营销为其提供了一个更便捷的获取客户信息,降低客户接触费用,并实施相应客户需求的信息平台.
在中国,数据库营销仅有短短数年的时间,而在美国和欧洲则已经发展了近30年的里程.如今,掌握客户信息不一定能使企业获得竞争优势,但没有客户信息的企业绝对不会在竞争中取胜.
本文通过总结数据库营销策略规划中的一些关键点,譬如数据挖掘.以及重点介绍金融业数据库营销的实践,希望能帮助中国企业通过数据库营销理论与企业的自身特点有效设计和实施数据库营销策略.

An increasingly competitive and increasingly saturated market makes enterprises more and more difficult to get new customers,and now also in the network economy era,the traditional marketing rules are being rewritten,thus beginning a growing number of enterprises concerned about existing customers,customer relationship management Then it is particularly important as customer relationship management based database marketing is adapted to the change in this environment.Database marketing is the enterprise through the collection and accumulation of a large number of consumer information,after treatment and predict how likely consumers to purchase certain products or use the information to the precise positioning products,in a targeted manner to achieve the production of marketing information to convince Consumers to buy products purposes.In business management,in the process of marketing database to provide a more convenient access to customer information,reducing customer contact costs and implement the corresponding customer demand information platform.
In China,database marketing only a few short years time,and in the United States and Europe,has developed nearly 30 years of mileage.Today,the master customer information does not necessarily enable enterprises to gain a competitive advantage,but not the enterprise customer information will never win in the competition.
By summing up the database marketing strategy planning in a number of key points,such as data mining.And focus on the financial industry database marketing practice,to help Chinese enterprises through the database marketing theory and enterprises of their own characteristics database design and implementation of effective marketing strategy.