英语翻译As noted in earlier chapters,two decades ago Professor T

英语翻译
As noted in earlier chapters,two decades ago Professor Theodore Levitt advanced the thesis that consumers in different countries increasingly seek variety and that the same new segments are likely to show up in multiple national markets.Thus,ethnic or regional foods such as sushi,falafel,or pizza might be in demand anywhere in the world.Levitt suggested that this trend,known variously as the pluralization of consumption and segment simultaneity,provides an opportunity for marketers to pursue one or more segments on a global scale.Authors John Micklethwait and Adrian Wooldridge sum up the situation this way:“The audience for a new recording of a Michael Tippett symphony or for a nature documentary about the mating habits of flamingos may be minuscule in any one country,but round up all the Tippett and flamingo fanatics around the world,and you have attractive commercial propositions.The cheap distribution offered by the Internet will probably make these niches even more attractive financially”.
\x0bGlobal market segmentation is based on the premise that companies should attempt to identify consumers in different countries who share similar needs and desires.A.Coskun Samli has developed a useful approach to global market segmentation that compares and contrasts “conventional” versus “unconventional” wisdom.This is shown on the next slide.

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