英语翻译1.顺应本土风俗习惯风俗信仰是人们由于自然条件和社会环境的不同,而表现出来的习惯性行动模式.不同的民族,大都具有

英语翻译
1.顺应本土风俗习惯
风俗信仰是人们由于自然条件和社会环境的不同,而表现出来的习惯性行动模式.不同的民族,大都具有一些自己独特的风俗信仰,日久积淀,便形成习俗文化.它既是一种特定形态的思想信仰,又是人类一种普遍的文化现象,包含着丰富的文化内涵,而且对社会成员的影响根深蒂固.因而尊重风俗信仰,便成为国际交往中的一条重要礼仪原则.
只有当广告具备当地文化特色时,消费者才会赞同广告文化,接受广告文化,并被广告文化所吸引.在制作广告时,要注意观察当地民风民俗,对当地消费者投其所好.
西方人喜欢欢快的氛围,广告里应该有青春,动感,活力,欢乐的情境,从而使消费者联想到购买产品带来的愉悦的心情.但是在中国,广告语就应该更加的注重消费者求吉利的国情,赋予产品新的文化内涵,顺应当地文化的语境.
2.顺应本土历史传统
历史传统是指某一民族在漫长的历史发展过程中创造的特殊文化体系.每个民族都有自己的历史传统,历史传统影响和决定着民族思维和民族行为.如英格兰民族重经验、尊传统；法兰西民族讲格调、求浪漫；德意志民族细致、执着、怀旧；美利坚民族自由、个性；日本大和民族讲严谨、思进取；中华民族讲和谐、重人情.
3.顺应当地思维方式
思维方式是人类在认识过程中形成的带有一定普遍性和稳定性的思维结构模式和思维程式。体现
一定的思想内容和一定的思考方法，并使用于特定领域的思维模式。中外不同类型的文化背景就会产生不同的思维方式。
这是LufthansaAirline(德国汉莎航空公司)的广告，广告商用具体的数字来表明投入在改善
Lufthansa飞机上的努力，从而使受众对这些努力有一种具体的、形象的认识，继而对该广告也产生信任感。对于中国受众，就不会对数字感到敏感，因此也不会达到预期效果。如果面对重感情和直觉的中国受众，最好把着眼点放在服务品质上，我们来看中国几个航空公司的广告语：

1 conform to the local customs and habits
Folk belief is people due to the natural conditions and social environment is different,the habitual mode of action.Different ethnic groups,mostly has some unique customs and beliefs,long time accumulation,will form the custom culture.It is a specific form of the belief,it is a universal phenomenon of human culture,contains rich cultural connotation,but also impact on the social member's ingrained.Therefore respect the customs and beliefs,has become an important principle of etiquette in international communication.
Only when the advertisement has the local cultural characteristics,consumers will agree to accept advertising culture,advertising culture,and attracted by the advertisement culture.In advertising,we should observe the local customs of local consumers,hit on what one likes.
Westerners love cheerful atmosphere,advertising should be young,dynamic,energetic,happy situation,so that the consumer association to purchase products bring the joyful mood.But in China,advertising language should be more attention to consumers seeking auspicious situation,to give the product a new cultural connotation,comply with the local cultural context.
2 conform to the local history and tradition
Tradition refers to a national special culture system to create in the long course of historical development.Every nation has its own historical tradition,historical influence and decide the nation thought and national behavior.Such as the England national experience,respect for tradition; the French nation speaking style,seek the romantic; the German national meticulous,persistent,nostalgia; united national freedom,personality; Japanese Yamato speak rigorous,thinking ahead; the Chinese talk about harmony,heavy.
3 should be thinking patterns.
Mode of thinking is formed in the process of cognition of human beings with a certain universality and stability of the structure of thinking mode and thinking mode.Reflect
Some ideological content and way of thinking,and use on specific areas of the mode of thinking.Chinese and foreign cultural background will be different types have different ways of thinking.
This is the LufthansaAirline (Lufthansa) advertising,advertising business specific figures show that investment in improving
The Lufthansa aircraft efforts,so that the audience have a knowledge of specific,the image of these efforts,and also a sense of trust in the advertisement.For the Chinese audience,not on the digital sensitive,so it will not achieve the desired effect.If the face of emotional and intuitive Chinese audience,the best focus on service quality,we run several Chinese airline advertisements: