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大学英语跨文化交际口语题求解

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大学英语跨文化交际口语题求解
A new engineering company wanted to compete for business in the lucrative Middle Eastern market.After months spent negotiation a multi-million dollar contract,the company representative presented the Saudi Arabian firm with its final proposal.She had it bound in pigskin to indicate its high quality.Unfortunately,Moslems consider the skin of pigs vile.The proposal and binder were burned,and the company’s representative was told to leave the country.
why?
大学英语跨文化交际口语题求解
Moslems believe in Islam.they consider pigs are dirty and therefore,Moslems are forbidden to eat pork.everything ralated with pigs are all taboos.the company representative uses pigskin,which is OK according to the western conventions.but as to Moslems,it is considered quite offensive.so she lost the contract,and was told to leave the country.
简单的说,用猪皮包装显示高档是完全的西方人的习俗,而猪对穆斯林来说是个禁忌,因此冒犯了沙特阿拉伯人,生意做不成了,还被驱逐出境.