英语翻译【摘要】二十一世纪人们的生活、工作已经离不开即时通讯产品,它正以前所未有的速度影响和改变着数以亿计网民的沟通方式

英语翻译
【摘要】二十一世纪人们的生活、工作已经离不开即时通讯产品,它正以前所未有的速度影响和改变着数以亿计网民的沟通方式和生活习惯.在众多即时通讯产品中,腾讯作为该行业的领跑者,为用户提供了一个巨大的沟通平台,使人们的生活更便捷.因此,研究探讨腾讯公司的市场营销策略具有重要意义.本文首先分析了腾讯公司的发展现状及其竞争优势,通过对其创新能力、协同营销策略、专注经营策略、多元化策略发现,它获得成功的原因在于其坚定的经营理念以及科学的营销策略,通过分析其存在的问题,提出了相应的解决对策,希望能让腾讯创造出更广阔的发展空间.在纷繁复杂的互联网应用中,最引人注目的莫过于即时通讯市场的风起云涌.
【关键词】创新 协同营销策略 专注经营策略 多元化策略

[Abstract]The 21st century people's life,the work already could not leave the immediate communication product,it was affecting and is changing the counted by the 100 million web cam's communication way and the habits and customs by the unprecedented speed.In the multitudinous immediate communication product,leaps the news to take this profession the pacemaker,has provided a huge communication platform for the user,causes people's life to be more convenient.Therefore,the research discussion leaps the news company the market marketing strategy to have the vital significance.This article first analyzed has leapt the news company the development present situation and the competitive advantage,through to its innovation ability,the coordination marketing strategy,the dedicated management strategy,the multiplex strategy discovered,it obtained the successful reason to lie in its firm management idea as well as the science marketing strategy,through analyzed its existence the question,proposed the corresponding solution countermeasure,hoped could let leap the news to create the broader development space.In complex complex Internet application,most noticeable nothing better than immediate communication market blustery.